Landing Page Web Design & Development

What is a Landing Page?

The easiest way to explain what a landing page is within advertising and marketing, it’s a standalone web page, that is separate from your main website. Its purpose is to have the visitor more focused on what the objective of the landing page is all about. This is why when you are viewing a landing page, you will not see a main navigation on the web page, because that would allow the visitor to move beyond the landing page, and that is something you do not want. A landing page is generally used with Google Adword Campaigns, focusing on a specific service or product(s). The design aspect of a landing page, should be simple, clean, and straight to the point.

You can also setup a landing page towards any additional domain names you may have for your business. By going this route you can then choose to use the additional domain name towards a Google Adwords Campaign or not. If you do not use Google Adwords, Google will then index this additional domain name just like any other website. Also if you are going to use additional domain names for a landing page, you’ll need to make sure that the domain name has specific keywords in the domain name so that Google can index the page correctly.

There are 2 types of landing pages, Click Through and Lead Generation.

Click Through Landing Pages

Click through landing pages goal is to take the visitor to another page, after clicking on a link. These type of pages are typically used in correspondence with ecommerce sites, to help increase product sales. What you would do as an example, choose products that haven’t been selling well or on sale, and develop a landing page based on those products to be used within a Google Adword Campaign. So when a person does a search on a product, the user will first land on the landing page (from clicking on a paid Google Adword Campaign) and on this page will have links to certain products (from the ecommerce website), for the visitor to click on, which then will lead the visitor to the product detail page or to the checkout page on the ecommerce website.

Lead Generation Landing Pages

Lead generation landing pages are used to capture user data from a form, such as name, email address and other information. The sole purpose of the page is to collect information that will allow you to market to and connect with the prospect at a subsequent time. There are many uses for lead generation landing pages, some examples are Consultation for Professional Services, Discount Coupons, Contest Entries, and Free Trials. Lead generation lading pages are generally used in conjunction with Google Adword Campaigns.

Landing Page Examples